A unique ID attributed to an ad placement upon its creation.

1.    Outstream:
     – InPage
     – InView
     – InBanner
     – Rewarded
2.    InStream

Select one of the options from the drop-down menu.

1. Width – in pixels or as a parent element percentage
2. Height – in pixels

*If aspect ratio is configured – ONLY responsive player size applied (i.e. width MUST be configured as percentage, height – NOT applied).

1. Width – [optional] as percentage
2. Height – NOT applied

Configures the maximum player width, in pixels.

Configures proportions between the player width and height, if the width is configured as percentage.

Add manually, in the following format: x:y, where:

1. x refers to the player width,
2. y refers to the player height.

Implies the player sticks to the viewable area of the page on article/page scroll.

Configures the player position – on top or bottom of the page:

1. Top right (TR)
2. Top left (TL)
3. Top center (TC)
4. Bottom right (BR)
5. Bottom left (BL)
6. Bottom center (BC)

Select one of the options from the drop-down menu.

NB! Doesn’t work on mobile web.

IF autoplay is ON: doesn’t work in Chrome v. 65 or higher, Safari.

NB! The countdown starts on player display and pauses on pausing ad content.

Delay: ONLY for outstream ad formats, except InBanner ads.

Configures delay (in seconds) before the “Close ad” (“X”) button display.

NB! The countdown starts on player display and doesn’t pause on pausing ad content.

1. Pre-Roll
2. Mid-Roll
3. Post-Roll

Tip! Check one or more boxes to schedule one or multiple ad breaks, accordingly.

If true:
Pre-Roll/
Mid-Roll/
Post-Roll/
Pre-roll + Mid-Roll/
Pre-roll + Post-Roll/
Mid-Roll + Post-Roll/
Pre-Roll + Mid-Roll + Post-Roll

Configures ad replay for each ad break separately, including Pre-Roll, Mid-Roll and Post-Roll.

Note! If the Ad Break/s Replay is configured, the Replay settings for the ad break/s will override the Replay settings on the Ad Placement level. If the Ad Break/s Replay is NOT configured, the Ad Placement Replay settings will apply.

Configures timing in the video (in seconds), where the ad break is scheduled to occur.

Configures timing in the video (in % of the video), where the ad break is scheduled to occur.

Video content

1. on-demand webcasting (MP4 video file), or
2. live streaming (MPEG-DASH or HLS).

URL Examples:

1. MP4 file: https://example.com/video/1.mp4
2. HLS video: https://example.com/video/2.m3u8
3. MPEG-DASH video: https://example.com/video/3.mpd

сonfigures the display of a video slideshow, compiled from an RSS Feed, upon ad completion (see setup parameters below).

Check the box to switch on webpage parsing for images, if there are no images in the RSS Feed.

Note! The “Parse page” option will only work in case the custom parser script is configured in the “Parser” field (see below), and may increase server load.

Configures the script for parsing webpage content.
Add the custom script manually, or leave blank to apply the default parser (see below).

The default parser script is as follows:

{
        title: function () {
          return $item.find('title').text();
        },
        link: function () {
          return $item.find('link').text();
        },
        img: function () {
          return $("<b>" + $item.find('description').text() + '</b>').find('img').attr('src');
        }
      }, 

The parser script supports the following variables:

1. parser – object
2. $ – jquery
3. $item – jquery object. Refers to the item from RSS Feed
4. page (undefined by default) – HTML string. Refers to the webpage where the item is located
5. $page (undefined by default) – jquery object. Refers to the webpage where the item is located

EXAMPLE of a custom parser script, used for parsing images on the webpage
(actual script may differ):

parser.img = function () { return $("<b>" + $item.find("description").text() + "</b>").find("img").attr("src") 
|| ($page && $page.find(".article-image img").attr("src"))}

Add the number manually, or leave blank to apply the default feed post duration of 6 seconds.

Add the number manually, or leave blank to apply the default value of 5 feed posts.

1. “Title” – string. Configures the video file title.
2. “File link” – URL. Configures the direct download link to the video file.
3. “Duration” – number. Configures the video file duration in seconds.
4. “Description” – string. Configures the video file description (the est. limit of characters is ~2 lines max., but this value may differ depending on the platform/screen size).
5. “Cover image link” – URL. Configures the direct link to a thumbnail image.

ONLY applicable for outstream ad formats.
Configures the switch-on of video content playback – regardless of the ad response.

ONLY applicable for InPage, InView ad formats.Сonfigures the “close” button (“X”) display on a video file that plays upon ad completion.

Configures the default tag (banner, image tag, etc.), applied in case of the following:
1) IF no video content URL added, when no video ad tag was processed (due to ad error, or else).
2) IF no video ad tags were added/switched on.

Configures ad placement insertion after a defined webpage element without modifying the page source code.

Example:

document.querySelectorAll('#myId')[0]

Applied for InPage, InView and InBanner ad formats. NOT applicable for the Sticky player mode.

Configures the margin area for the ad placement on all four sides – i.e. top, right, bottom and left.

Tip! Follow the instructions in your account dashboard or read more on how to apply advanced CSS margin settings here.

Enter the number or leave blank to keep the player loop OFF.

Enter “true” to switch on the infinite player loop.

InPage – both Show & Play parameters are required.

InBanner – only the Play parameter is required.

Configures the player part in-view (in %), required to show the player and launch the video ad content.

Сonfigures ad progress bar color.

Click the “Color” square to select the color from a color scheme, or enter the color code (RGB) manually.

Configures adding playback controls to the advertising content, including a Play/Pause button, a volume slider and a full-screen mode option.

Pricing

*Used for calculating the estimated revenue, displayed in Supply statistics reports.

Note! If configured, the Assigned Demand CPM settings will override Ad Placement CPM settings.

Note! Adding the “Global CPM” value is preferable.
If the field is blank, the zero (0) value will be applied.

Configures the CPM value for an Ad Placement for a specific country**.

Tip! Add manually or leave blank to apply the global CPM value instead.

Enables configuring the CPM value (Global and/or by Country) – separately, for Desktop and Mobile, if needed.

Click “≺” and add the two values manually.

Default value: OFF

Note! If ON, both the Desktop and Mobile CPM values is preferable.
If the field is blank, the zero (0) value will be applied.

If true:
number

Targeting & Limits

Enter the values in the following format: number of shows/number of hours.

Enter the values in the following format: number of sequential no-fill opportunities/number of hours.

If defined, configures video ad display ONLY on defined domain.

Tip! Enter BOTH *.example.com & example.com to include both the main domain and all its sub-domains.

Configures video ad display on the selected platform:

1. all (both web & mobile)
2. web
3. mobile

Select one of the options from the drop-down menu.

Сonfigures video ad display ONLY on the selected operating system/s (OS):

1. Windows
2. Linux
3. macOS
4. Android
5. iOS

Select one or multiple options from the drop-down menu.

Copyright

IF no video content URL added, and no passback applied, the grey default background will display w/ copyright text, link and icon.

Usually: Powered by

Ad Waterfall

1. Parallel Waterfall
2. Sequential Waterfall
3. Performance-based Waterfall* – сontact your dedicated account manager to switch on the Performance-based Waterfall features.

Configures the CPM bid increment for the ad auction.

Default value: $0.01

Add the number manually or leave the field blank to apply the default value.

Example: if the minimum CPM is $5 and the CPM Step is assigned to: 2, the second winning bid in the auction will be no less than $7 CPM.

Configures the timeout (in milliseconds) for the receipt of information regarding user data consent prior to the player launch.

Note! For InStream format: if the Ad Break/s Replay is configured, the Replay settings for the ad break/s will override the Replay settings on the Ad Placement level. If the Ad Break/s Replay is NOT configured, the Ad Placement Replay settings will apply.

Configures ad server response timeout (in milliseconds) for the top-ranked ad tag, provided there’s at least one ad server response already returned via lower-ranked ad tags.

Brand Safety

Configures Brand Safety settings for the ad placement.

Click “Add Brand Safety” and select the Brand Safety Tag from the drop-down list to configure.

Tip! If the list is empty – add a Brand Safety Tag in the “Brand Safety” section (see Brand Safety Configuration Reference).

1. Add manually, or
2. Leave blank to apply the default Brand Safety Tag settings, – IF the latter were previously configured.

Note! Ad Placement Brand Safety settings override the default Brand Safety Tag settings, if configured.

*The operating time is UTC (cannot be changed).

1. Add manually, or
2. Leave blank to apply the default Brand Safety Tag settings.

Note! Ad Placement Brand Safety settings override the default Brand Safety Tag settings, if configured.

Select one Demand Tag from the list,
then click “+” to assign multiple Demand Tags, if needed.

If the list is empty – add a Demand Tag in the Demand section (see Demand Tag Configuration Reference).

Determines how the total volume of ad impressions is shared between Demand Tags within an “Assigned Demand” Unit.

The higher Demand Tag weight implies the larger share of ad impressions served, from total.

The specific share of impressions for a Demand Tag is calculated as:
% of impressions = (Demand Tag’s weight / Total Demand Tags weight)*100

Leave the field blank or set weight to “1” for each of the Demand Tags to share ad impressions between them evenly.

Set weight for the Demand Tag to “2” or higher to assign a proportionally larger share of served ad impressions for this particular Demand Tag.

Example:
If the weights for 4 Demand Tags assigned to the Ad Placement are configured as:
Tag 1 >> weight: 1
Tag 2 >> weight: 2
Tag 3 >> weight: 1
Tag 4 >> weight 1,
the share of served ad impressions will be the following:
Tag 1: 20%
Tag 2: 40%
Tag 3: 20%
Tag 4: 20%

Specifies the publisher ID in Demand Tag using macros (see AdPlayer.Pro Macros).

Configures the scheduled ad break/s for Assigned Demand.

1. Pre-Roll
2. Mid-Roll
3. Post-Roll

Performance logic specifics:

1. If no ad break is scheduled for the Assigned Demand, the ad break schedule for the ad placement will be applied.
2. If a Pre-Roll ad break is scheduled for the specific Assigned Demand, and no ad break/s is set up for the ad placement, the Assigned Demand ad break will be applied.
3. If a Mid-Roll and/or a Post-Roll ad break is scheduled for the specific Assigned Demand, and no ad break is set for the ad placement, the Assigned Demand ad break will NOT be applied.

Specifies countries for Assigned Demand display.

Add country codes, separated by comma with space, or leave blank.

Specifies countries, excluded from Assigned Demand display.

Add country codes, separated by comma with space, or leave blank.

1. web
2. mobile
3. all

Select one of the options from the drop-down menu.

Сonfigures the operating system/s (OS) for the Assigned Demand display:

1. Windows
2. Linux
3. macOS
4. Android
5. iOS

Select one or multiple options from the drop-down menu.

Check the box “Disable Rotation” to disable Assigned Demand rotation.

Default value: false (i.e. Assigned Demand rotation enabled).