Statistics

 
The “Statistics” section includes all required features for the effortless monitoring of ongoing stats and accumulative results, including:

  1. Ad Requests – number of ad requests within the selected time range
  2. Ad Opportunities – number of allocated ad pods with ad display potential
  3. Ad Impressions – number of ad impressions within the selected time range
  4. View Duration – number of incomplete & complete ad views (25%/50%/75%/100%), etc.
  5. Estimated Revenue – amount of forecasted revenue, calculated based on the estimated CPM*.
  6. *The estimated CPM is added manually, for each Demand Tag (see Demand Tag Configuration Reference).

  7. Ad Clicks
  8. Click-through rate (CTR)

Browse Supply Statistics

To browse Supply statistics:

1. Go to the “Supply” tab.
2. Select one or more Publishers from the drop-down menu.
3. Optional. Select one or more Placements, if needed.
4. Apply filters & grouping options.

Access precise data for the selected Supply using the following filtering and grouping options (see screenshot):

Parameter Description Value

Filtering options

Date range Configures the display of Supply stats for a selected date range.

Minimum date range: 1 day.

Maximum date range: 3 months.

yyyy-mm-dd – yyyy-mm-dd
Time Zone Configures the display of Supply stats for a selected time zone.

Select one of the time zones (time offsets) between “(UTC-12:00) Etc/GMT+12” and “(UTC+00:00) Etc/UTC” from the drop-down menu.

Default value: (UTC+00:00) UTC

*Etc/UTC represents Coordinated Universal Time.

(UTC-12:00) Etc/GMT+12

(UTC+00:00) UTC

(UTC±hh:00) Region

(UTC+00:00) Etc/UTC

Grouping Options

Precision Configures grouping Supply stats by month, day or hour.

Select one of the options from the drop-down menu to apply it.

Default value:  Daily

Monthly/

Daily/

Hourly

Dimensions Optional.

Configures grouping Supply stats by any, several or all of the following dimensions:

  • Domain
  • Country

Check one or more boxes from the drop-down menu to group data by a selected dimension/s, accordingly.

Default value: false

true/false

If true:

Domain/

Country/

Domain + Country

Group by Publishers Optional.

Configures grouping Supply stats by Publishers.

Default value: false

true/false
Group by Placements Optional.

Configures grouping Supply stats by Placements.

Default value: false

true/false

 
5. Click “Get Statistics” to display Supply statistics report.

Tip! The default data grouping in the report is “By Date” (see Column 1), yet you can easily group the stats by any other parameter – simply by clicking its Column title, accordingly.

Browse Demand Statistics

To browse Demand statistics:

1. Go to the “Demand” tab.
2. Select one or more Demand Tags from the drop-down menu.
3. Optional. Select one or more Publishers and/or Placements, if needed.
4. Apply filters & grouping options.

Access precise data for the selected Demand using the following filtering and grouping options (see screenshot):

Parameter Description Value

Filtering options

Date range Configures the display of Demand stats for a selected date range.

Minimum date range: 1 day.

Maximum date range: 3 months.

yyyy-mm-dd – yyyy-mm-dd
Time Zone Configures the display of Demand stats for a selected time zone.

Select one of the time zones (time offsets) between “(UTC-12:00) Etc/GMT+12” and “(UTC+00:00) Etc/UTC” from the drop-down menu.

Default value: (UTC+00:00) UTC

*Etc/UTC represents Coordinated Universal Time.

(UTC-12:00) Etc/GMT+12

(UTC+00:00) UTC

(UTC±hh:00) Region

(UTC+00:00) Etc/UTC

Grouping Options

Precision Configures grouping Demand stats by month, day or hour.

Select one of the options from the drop-down menu to apply it.

Default value:  Daily

Monthly/

Daily/

Hourly

Dimensions Optional.

Configures grouping Demand stats by any, several or all of the following dimensions:

  • Domain
  • Country

Check one or more boxes from the drop-down menu to group data by a selected dimension/s, accordingly.

Default value: false

true/false

If true:

Domain/

Country/

Domain + Country

Group by Publishers Optional.

Configures grouping Demand stats by Publishers.

Default value: false

true/false
Group by Placements Optional.

Configures grouping Demand stats by Placements.

Default value: false

true/false
Group by Advertisers Optional.

Configures grouping Demand stats by Advertisers.

Default value: false

true/false
Group by Demand Optional.
ONLY applicable, if Grouping by Advertisers is ON!

Configures grouping Demand stats by Demand.

Default value: false

true/false

 
5. Click “Get Statistics” to display Demand statistics report.

Tip! The default data grouping in the report is “By Date” (see Column 1), yet you can easily group the stats by any other parameter – simply by clicking its Column title, accordingly.

Export Statistics Reports

You can easily export statistics reports, anytime, in the .csv format:

1. Go to the “Supply” or “Demand” tab.
2. Configure data filtering and grouping options.
3. Click “Get Statistics.”
4. Click the “Download” button.